So what's the backstory? Yesterday on my personal Instagram account (@BurnsLikeFashion) I posted this lovely rant... I will be taking a page from that haircare brand we've all been asked to try out via Instagram and just spam... I mean.... "Advertise" our services at BLF Communications and how great we are at what we do. Every Single Day. Probably just on my stories but also maybe in my various social media feeds. For at least a week. Maybe two. Katherine, that's so annoying.
I'm not entirely sure if there's really one singular reason, but a common mistake that I see online business owners make is failure to be strategic when it comes to their social media presence. In reality, posting aimlessly or just for the sake of posting is the quickest way to get burnt out with social media. HAVING A SOCIAL MEDIA STRATEGY MEANS... YOU’LL POST INTENTIONALLY INSTEAD OF AIMLESSLY We can’t count the times we’ve seen online entrepreneurs and bloggers ask this s
Once upon a time, having a Facebook page was a new, rare thing, and very few people had even heard of Instagram. Well, it’s 2018, and hardly anyone can escape the social media frenzy. Let's face it- I'm sure you even think that social media was actually fun before you started your own business. Now that having an online presence is a complete necessity when it comes down to your business, brand, or blog (or all 3!) it can all be a little overwhelming to keep up with. A consis
Step 1: Clarify Goals and Objectives Everyone's main goal is to increase sales and raise profits. What else do you want to do with your business? Start off with some big, huge dreams and then break them down into short-term action plans. Make sure these goals are measurable, realistic, and attainable. Bonus points if you can set deadlines to them. Step 2: Map Out Your Brand Image, Values and Standards You'll want to have a clear aesthetic, tone and mood when starting to pitch