Its influence is simply too large to ignore; it's even given us a new set of measurements for our PR reporting: impressions, engagement rate, reach, likes, comments... the list goes on forever! The number of users are in the billions, and span every corner of the world. Social media has become one of the fastest growing industries in history. While it has affected every industry under the sun in some way, it has had a huge—and arguably more pointed—impact on the public relati

According to Merriam-Webster, “the current term of choice for a problem-solving procedure, algorithm, is commonly used for the set of rules a machine (and especially a computer) follows to achieve a particular goal. Algorithm is often paired with words specifying the activity for which a set of rules have been designed. A search algorithm, for example, is a procedure that determines what kind of information is retrieved from a large mass of data. An encryption algorithm is a