I'm not entirely sure if there's really one singular reason, but a common mistake that I see online business owners make is failure to be strategic when it comes to their social media presence. In reality, posting aimlessly or just for the sake of posting is the quickest way to get burnt out with social media.
HAVING A SOCIAL MEDIA STRATEGY MEANS... YOU’LL POST INTENTIONALLY INSTEAD OF AIMLESSLY
We can’t count the times we’ve seen online entrepreneurs and bloggers ask this simple question, ‘But, what do I post on social media?’ The quickest and surest way to get fed up with social media is to post for the sake of posting. When you have a strategy in place, your social presence isn’t stress-inducing because you know exactly what content to post every week not only to remain active but also to assist you in reaching your goals - whether that’s brand awareness, lead generation, or client/customer acquisition (hello, sales!).
HAVING A SOCIAL MEDIA STRATEGY MEANS... YOU’LL ACTUALLY CONNECT WITH YOUR TARGET AUDIENCE
Nothing wastes more time on social media than to share posts all day without an audience or to the wrong audience. The entire point of social media is to be social - and as an online business owner - to take it one step further and be social with your target market and your industry peers. So often, we see business owners excelling at connecting with industry peers, but struggling to show up in the places where their target audience is actually hanging out. When you’re strategic about building your social media presence, you won’t waste time posting content in places/platforms where your target audience is absent.
HAVING A SOCIAL MEDIA STRATEGY MEANS... YOU’LL POSITION YOURSELF AS AN AUTHORITY IN YOUR INDUSTRY.
Using social media strategically is a surefire way to establish yourself as a thought leader or a go-to source in your industry. When you are consistent (so that you’re staying at the top of your audience’s mind) and sharing content that is both purposeful and of high value, it’s no surprise that your audience will begin to label you and your brand as the best source for learning more about your industry or the place where they can find a solution to their problems.
HAVING A SOCIAL MEDIA STRATEGY MEANS... .YOU’LL BE CONFIDENT THAT YOUR PROFILES ARE OPTIMIZED TO CONVERT
When using social media for your business, the goal should be to direct your followers to take an action off that particular platform, whether that’s clicking over to your website/blog, signing up for your email list, purchasing your product, or making an inquiry for your services. When your audience takes an action that you intend, that is referred to in marketing terms as a “conversion”. Each of the popular social networks can be optimized so that you get more conversions, and that is accomplished when you are intentional, or strategic about how you set up your profiles and the content that you post/share.
HAVING A SOCIAL MEDIA STRATEGY MEANS... .YOU’LL ACTUALLY YIELD AN ROI FROM YOUR SOCIAL MEDIA MARKETING
Having a social media strategy for your brand ensures that you’ll receive a return on your investment (whether that’s a monetary investment or simply an investment of time). A social media strategy requires that your content is goal-oriented, that you’re posting when your target audience is online and showing up exactly where they are, and that your profiles are optimized for the conversions you’re seeking. You greatly increase your chances of getting real results for your business by approaching social media strategically rather than haphazardly.
If you’re currently feeling like your social media presence isn’t doing the heavy lifting for your business, and your posts aren’t inspiring your audience to take the actions that you want them to take, I'd love to work with you to create a strategy. Book your free audit here.