Why Having a Social Media Strategy is Important for a Business
I'm not entirely sure if there's really one singular reason, but a common mistake that I see online business owners make is failure to be...
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Katherine Pereda
- May 5, 2018
- 3 min
How Social Media Has Revolutionized Traditional Public Relations
Its influence is simply too large to ignore; it's even given us a new set of measurements for our PR reporting: impressions, engagement...
Katherine Pereda
- Apr 23, 2018
- 5 min
5 Reasons to Start Outsourcing Your Social Media in 2018
Once upon a time, having a Facebook page was a new, rare thing, and very few people had even heard of Instagram. Well, it’s 2018, and...
Katherine Pereda
- Feb 28, 2018
- 5 min
Algorithm Armageddon
According to Merriam-Webster, “the current term of choice for a problem-solving procedure, algorithm, is commonly used for the set of...
Katherine Pereda
- Jan 10, 2018
- 5 min
Grace London Stationery: Case Study + Testimonial
Last year, I had the privilege to conduct a 30-day case study on a potential client; Grace London Stationery. I had been following the...
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