Katherine PeredaJun 2, 20183 minWhy Having a Social Media Strategy is Important for a BusinessI'm not entirely sure if there's really one singular reason, but a common mistake that I see online business owners make is failure to be...
Katherine PeredaMay 5, 20183 minHow Social Media Has Revolutionized Traditional Public RelationsIts influence is simply too large to ignore; it's even given us a new set of measurements for our PR reporting: impressions, engagement...
Katherine PeredaApr 23, 20185 min5 Reasons to Start Outsourcing Your Social Media in 2018Once upon a time, having a Facebook page was a new, rare thing, and very few people had even heard of Instagram. Well, it’s 2018, and...
Katherine PeredaFeb 28, 20185 minAlgorithm ArmageddonAccording to Merriam-Webster, “the current term of choice for a problem-solving procedure, algorithm, is commonly used for the set of...
Katherine PeredaJan 10, 20185 minGrace London Stationery: Case Study + TestimonialLast year, I had the privilege to conduct a 30-day case study on a potential client; Grace London Stationery. I had been following the...